Selling to Chinese Consumers
About this Course
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.Created by: The Chinese University of Hong Kong
Related Online Courses
This Guided Project, Introduction to D3.js is for those who want to learn about D3.js which is a JavaScript library for producing SVG-based, dynamic, interactive data visualizations in web... more
In this project, learners will learn how to manage and schedule your content in Facebook Creator Studio. Facebook Creator Studio has all of the tools that you need together, for you to be able to... more
In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter... more
Data structures play a central role in computer science and are the cornerstones of efficient algorithms. This specialization explores the principles and methods in the design and implementation of... more
The Foundations of Teaching for Learning programme is for anyone who is teaching, or who would like to teach, in any subject and any context - be it at school, at home or in the workplace. With... more
Powered by
