Search Advertising with Google

About this Specialization

In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam.\\n\\nBy the end of this program you will be able to:\\n\\nCreate and monitor a search advertising campaign within Google Ads Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance Use the Google Ads Performance Planner tool to improve performance Register and prepare for the Google Ads Search Certification Exam.\\n\\nRegardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.

Created by: Aptly


Related Online Courses

This course will introduce you to Life Cycle Assessment (LCA ) methodology, a tool to assess the environmental impact of products and systems over the whole product life cycle, from cradle to... more
By the end of this course, you will be able to search for the exact job that you want to be in, in the correct location, with the desired salary you want. You will also know where to look for... more
Humans often fail to make rational decisions that affect their health. This course seeks to heighten understanding of the social and behavioral factors that contribute to health decisions and... more
This specialization helps analysts advance their data analysis skills by learning to manipulate, transform, and visualize data in Tableau, one of the most widely used data visualization tools.... more
This is a self-paced lab that takes place in the Google Cloud console. This lab focuses on how to create new reporting tables using SQL JOINS and UNIONs.Created by: Google Cloud more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL