Search Advertising with Google
About this Specialization
In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam.\\n\\nBy the end of this program you will be able to:\\n\\nCreate and monitor a search advertising campaign within Google Ads Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance Use the Google Ads Performance Planner tool to improve performance Register and prepare for the Google Ads Search Certification Exam.\\n\\nRegardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.Created by: Aptly
Related Online Courses
In this MOOC, you will learn the 5 steps of the PM4R Agile methodology, a hybrid approach for accelerating critical project tasks to achieve faster and more efficient delivery. Building on the... more
Neuroimaging methods are used with increasing frequency in clinical practice and basic research. Designed for students and professionals, this course will introduce the basic principles of... more
This course empowers IT professionals with advanced knowledge on critical infrastructure. Covering everything from the tiers of the internet to VPNs and IoT, to setting up virtual environments and... more
In this 2-hour project-based course, you will learn the basics of building persuasive sales presentations using PowerPoint and Copilot AI. We will do this by creating a methodology-based sales... more
In the fourth course of the Deep Learning Specialization, you will understand how computer vision has evolved and become familiar with its exciting applications such as autonomous driving, face... more
Powered by
