Qualitative Research
About this Course
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program.Created by: University of California, Davis
Related Online Courses
This course introduces classes, instances, and inheritance. You will learn how to use classes to represent data in concise and natural ways. You\'ll also learn how to override built-in methods and... more
In this hands-on Specialization you will practice completing each step of the accounting cycle within Microsoft Excel, from analyzing and recording the first financial transactions of the year all... more
This is a self-paced lab that takes place in the Google Cloud console. In this lab, you will learn how to use the Cloud Data Fusion plugin for Cloud DLP to redact sensitive data.Created by: Google... more
The specialized program is divided into three MOOCs:\\n\\nFront-end of the nuclear fuel cycle, Back-end of the nuclear fuel cycle, and In-core fuel management.\\n\\nThe student will navigate the... more
We start making negotiations as soon as our day begins, through all our interactions, either work, social, or family-related. But have you ever wondered how efficiently you negotiate, and whether... more