Mercadotecnia Sensorial Experiencial
About this Course
Conviértete en un as en flanquear a la competencia de manera creativa y disruptiva. Atrévete a liderar las estrategias para superar las expectativas del consumidor, centrándote en éste, como eje central de la estrategia general de mercadotecnia. Impacta los sentidos del consumidor y descubre los beneficios de cautivarlo, incluso sin que éste sea consciente en algunas ocasiones. Maneja los sentidos en el consumidor, especialízate en desarrollar vivencias o experiencias del cliente dentro y fuera del punto de venta, para que generes ventaja competitiva poderosa y duradera para la marca en cuestión. Priorizando la vivencia y experiencia del consumidor, como ventaja competitiva, explotando sus sentidos al máximo.Created by: Universidades Anáhuac
Level: Intermediate
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