Marketing Innovative Products and Services

About this Course

Marketing innovative products and services occurs in an ever-changing environment, and requires rapid decision making with incomplete information. These innovations are introduced at increasingly frequent intervals, and there are high mortality rates for products and services, and the businesses themselves. Our course provides a practical, how-to guide for navigating these marketing challenges to bring innovative new products and services to market. With learning modules on product strategy, go-to-market strategies, and growth strategies, you will build your skills in understanding and applying the latest marketing strategies and tactics. We’ll explore how to develop an informed marketing plan that aligns with customer needs based on real market research. Learn the latest strategies for customer discovery, interviews and focus groups, product design, product development, content marketing, social media marketing, and marketing campaign management. The course will provide a balance between conceptual discussions based on readings of concepts and practices, and applied, hands-on analysis with real projects.

Created by: The University of Maryland, College Park,University System of Maryland

Level: Introductory


Related Online Courses

Businesses today have access to an increasingly large amount of detailed customer data, and this influx of “big data” is only going to continue. Combined with a detailed history of marketing act... more
Hoy más que nunca los ciudadanos demandan una administración pública ágil y proactiva que les permita hacer sus trámites sin moverse de sus casas –en otras palabras, demandan un gobierno digita... more
Este curso se enfoca en la necesidad de las compañías para entregar sus productos en manos del consumidor digital que adquiere bienes y servicios en sitios web y que es aún más exigente que el que... more
Tech for Good was developed by UNESCO and Cetic.br/NIC.br, the Brazilian Network Information Center’s Regional Center for Studies on the Development of the Information Society. It brings together t... more
Labor and production standards, meant to ensure the safety of workers and consumers, are neither universally accepted nor always enforced. Where local governments fail to act, global corporations... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL