Marketing Essentials
About this Course
This business and management course will bridge the gap between information and real world experience. Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.Created by: Indian Institute of Management Bangalore
Level: Introductory
Related Online Courses
In this course you will learn about great culture – the goal of every great leader. Find out how happy you are personally and at work, be able to make the case for happiness at work as a critical s... more
This Supply Chain Fundamentals course is part of the MITx MicroMasters Credential in Supply Chain Management, offered by #1 ranked SCM Master's program at the Massachusetts Institute of Technology.... more
Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and fol... more
This course is part of the University of Cambridge’s Micro Master’s program in Writing for Performance and Entertainment Industries. We will be looking in depth at how to find your own dis... more
Ensuring that the right people are in the right jobs creates a platform for employee wellbeing and performance, and for organizational success. Understanding this is important for anyone working,... more
Powered by
