Marketing Channel Functions
About this Course
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities.Created by: Emory University
Related Online Courses
NIST SP 800-171 is a cybersecurity framework of 110 controls in 14 families published by the National Institute of Standards and Technology (NIST). This learning path will teach you how to comply... more
In this 2-hour long project-based course, you will learn how to create a basic Flask web application, handle requests with route decorators, return responses, raise errors, and run the app locally... more
Kidney transplantation is a major advance of modern medicine which provides high-quality of life for patients with end-stage renal disease. What used to be an experimental, risky, and very limited... more
This specialization provides an introduction to corporate finance and accounting, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate... more
The Data Science and Machine Learning for Asset Management Specialization has been designed to deliver a broad and comprehensive introduction to modern methods in Investment Management, with a... more
Powered by
