Luxury Management
About this Course
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand. Concepts and applications will be introduced through textbooks, selected journal articles and field visits. Note that this course is priced at USD $278.Created by: The Hong Kong Polytechnic University
Level: Intermediate
Related Online Courses
This course reveals the insider secrets you can use to tell stories your audiences will love. Skillful storytelling is critical for captivating, educating, and influencing your audience. Telling... more
This course explains what happiness at work looks like, why it matters, and how to cultivate it. It begins by defining happiness and making the case that happiness at work improves the performance... more
在组织的人际沟通中，“我”和“我们”哪个更重要？在跨文化的交流中，你有没有遭遇过人际交往的尴尬和痛点？在现代企业的经营活动中，沟通存在着那些陷阱和挑战？ 本课程将现代管理沟通理念与中国传统文化思维相结合，分三个篇章讲述管理沟通的科学认知、个体沟通技能和组织沟通技能。重点描述了在中国文化情境中管理沟通的思维模式和行为方式。 这门课程由北京理工大学提供，北京大学推荐。 Which is more im... more
El objetivo de este MOOC es ayudar a las organizaciones a hacer frente al cambio climático mediante una gestión eficaz de la energía. Explica estrategias probadas para reducir el consumo de co... more
The Smart Cities course charts a journey across New Zealand to understand how smart cities are shaping up from Christchurch in the South to the capital city Wellington all the way to Hamilton in... more
Powered by
