Introduction to Market Research
About this Course
This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research. Learners who successfully complete this course will be able to: - Discuss the fundamentals of market research - Reflect on the research process - Formulate research questions and research objectives - Develop a research proposal - Ethics in market research This course is for market research analysts, social media strategists, marketing managers, product managers and market researchers.Created by: Queen Mary University of London
Related Online Courses
\"Feminism and Social Justice\" is an adaptation of Distinguished Professor Bettina Aptheker\'s long-running course at UC Santa Cruz. In the course, Professor Aptheker presents a broad definition... more
The purpose of this series of courses is to teach the basics of Computational Statistics for the purpose of performing inference to aspiring or new Data Scientists. This is not intended to be a... more
In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding... more
In this course on The Heart, Blood, and Lungs, you will learn about the wonderful diversity of the cardiovascular, immune, and respiratory systems and the medical language that is used to describe... more
This course starts with an introduction to Python programming, covering everything from installation and setup of Python and Anaconda to fundamental concepts such as variables, numeric and logical... more
Powered by
