Generative AI in Marketing
About this Specialization
Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. This specialization is ideal for marketing professionals who want to learn the basic Generative AI principles and use Generative AI to increase productivity for marketing services within their organization.Created by: University of Virginia Darden School Foundation
Related Online Courses
This course is an introduction and an overview to the basic principles of cybersecurity leadership and management. It explores and dissects the correlation between security, trust and stability... more
Ever wanted to seamlessly translate natural language into actionable insights from your data? This Guided Project was created to help learners develop the skillset necessary to utilize OpenAI GPT... more
Learners can expect to acquire advanced skills in leveraging data for financial decision-making, with outcomes including proficiency in risk assessment, investment valuation, and strategic... more
Apache Kafka is an open-source distributed stream processing platform. Organizations widely adopt it for its scalability, fault tolerance, and high throughput. More than 80 percent of the Fortune... more
In this project-based course, we will build, train and test a machine learning model to detect diabetes with XG-boost and Artificial Neural Networks. The objective of this project is to predict... more
Powered by
