About this Course

This course is different – it’s a sample of the most important key concepts and techniques needed to define dynamic capabilities that will digitally transform your business, and then align your organization to deliver those capabilities using Agile a Scale. The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons. This second course starts with orienting to the concepts of organizational capabilities – both operational (what you do today) and dynamic (what will change your business). These concepts help refine your strategy and key technology concepts from course one to develop a clear sense of direction and what you need to build and change about your company. The course then goes on to discuss the planning and delivery frameworks that enable true business agility. This includes the business agility framework, types of innovations, and the approaches used to deliver new product, customer intimacy, and operational excellence changes. These cover the types of innovations across the product and market lifecycle. These innovations are then activated using objectives and key results (OKRs) to align teams at scale. Doing this requires knowing the key trade-offs between engineering, team autonomy, and the maturity of the disruptive technologies forming the basis for your transformation. The course then wraps with how to lead modern product and transformation teams and feed them with great requirements, decision frameworks, and designs for implementing each step of the roadmap from where you are to your new digital transformed business in the future. This course is a lean, forged pathway to implement change in your own new strategy to innovate your program, your unit, or your business by seizing the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Clark School of Engineering.

Created by: The University of Maryland, College Park,University System of Maryland

Level: Introductory