Digital Customer Analytics
About this Course
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools. This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company. This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.Created by: The University of Maryland, College Park,University System of Maryland
Level: Introductory
Related Online Courses
To harvest the enormous potential of ground-breaking research in the field of biotechnology, large amounts of financing are needed. From the first lab results to a commercially viable product many... more
What is it like to work as a video game writer? How do you even apply for game writing jobs? Is it true that you might have to take a writing test? This capstone course puts everything you’ve l... more
This course explains what happiness at work looks like, why it matters, and how to cultivate it. It begins by defining happiness and making the case that happiness at work improves the performance... more
Ángela Liliana, colombiana y trabajadora del sector privado, afirma que este curso le ofreció herramientas teóricas y prácticas, conforme a estándares internacionales, que le permitieron opti... more
This course is intended for professionals and managers seeking new leadership responsibilities, those transitioning between leadership roles or organizations, as well as current leaders of... more
Powered by
