Digital Consumer Search and Marketing
About this Specialization
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\\n\\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\\n\\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics\\n\\nEmail Marketing.Created by: Queen Mary University of London
Related Online Courses
In this 3-course specialization, you will learn to see nature the way a biologist does. You will gain an understanding and appreciation for the incredible diversity of life and the interdependence... more
Python is one of the most popular and widely-used programming languages in the world due to its high usability and large collection of libraries. This learning path provides an application-driven... more
This Specialization is intented for beginning to intermediate software developers seeking to develop knowledge and skill in implementing testing techniques and tools in the development of their... more
In this course you will learn how to work with data in iOS. Data is the key ingredient for any functional app and one must learn how to properly display it to the user. You will learn how to use... more
PART 1: Job Design, Selection Criteria, Sourcing and Attracting Talent The first step in a recruitment strategy for developing a diverse and inclusive workforce commences with the decision that a... more