Buyer Behaviour and Analysis
About this Course
For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors. You will learn about decision-making processes in consumption behaviour in different buying situations. This will develop your ability to integrate marketing processes at a higher level. Concepts drawn from various disciplines such as psychology, economics and anthropology will be examined. This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.Created by: Curtin University
Level: Advanced
Related Online Courses
As the PMBOK Guide® aptly states, “projects are performed by people and for people,” (page 9, 7th Edition). People make projects. Period. As project managers, we are continuously working with... more
El curso está dirigido a aquellos emprendedores que tienen una idea de negocio y necesitan elementos de análisis que les permitan materializar su idea y que su negocio perdure. Así mismo, está dir... more
This Supply Chain Design course is part of the MITx MicroMasters Credential in Supply Chain Management, offered by #1 ranked SCM Master's program at the Massachusetts Institute of Technology.... more
This course is the last in the Digital Transformation Playbook for Government professional certificate. It culminates the experience so you can apply your skills to a simulation of digital... more
Blockchain technology is changing how businesses operate. With trust built into blockchain solutions, it is important to understand how this new technology is different and how it works in... more