Marketing Channel Benefits
About this Course
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.Created by: Emory University
Related Online Courses
Explore the field of Industrial Cybersecurity through our dedicated course, where you will explore the complexities of securing industrial systems from cyber threats. Learn the most recent... more
Embark on a transformative learning journey with our course designed to equip you with the skills to create and manage unresourced projects using Oracle Primavera P6 PPM. The course begins with a... more
This is a self-paced lab that takes place in the Google Cloud console. In this lab, you will explore the capabilities of Memorystore for Redis Cluster.Created by: Google Cloud more
This course provides you with the opportunity to learn about relational database design. You will be provided an in-depth understanding of the design principles and methodologies involved in... more
In this comprehensive course, you will embark on a journey to master JavaScript and its powerful DOM manipulation capabilities. Starting with the fundamentals, you\'ll understand how JavaScript... more
Powered by
