Public Library Marketing and Public Relations
About this Course
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons. Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.Created by: The University of Michigan
Level: Introductory
Related Online Courses
This course, part of the Public Library Management Professional Certificate program, explores strategies for developing effective grant proposals and for engaging the community in crowdfunding... more
This course, part of the Public Library Management Professional Certificate program, will explore skills needed for hiring and evaluating personnel to reflect your library's mission through an... more
The first successful organ transplantation was performed in 1954. Since then, the technique has evolved tremendously, giving hope and increased quality of life to many patients around the world.... more
En un lugar de la UAM, cuyo nombre merece recordar, habita la España de El Quijote. Un espacio en el que su monarquía creó el primer imperio global de la Historia. Un tiempo, entre los siglos XV... more
In recent years, Tokyo became a global tourist destination as interest in the city increased in the lead-up to the planned 2020 Olympics. While the Olympic venues are concentrated in the city’s s... more
Powered by
