About this Course

In this course, you will explore how to develop agile business strategies focused on delivering value to customers in dynamic markets. You will learn techniques to foster customer-driven innovation, incorporating customer insights into strategic decisions and product development. Additionally, the course will focus on creating customer-centric organizations that are agile, responsive, and capable of evolving with market needs. This course is perfect for leaders and product managers looking to improve customer engagement through innovation. No prior experience in customer strategy is needed, though a background in business leadership will be beneficial.

Created by: Duke University