Applying Data Analytics in Marketing
About this Course
This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.Created by: University of Illinois Urbana-Champaign
Related Online Courses
This course has been created for Mechanical, Manufacturing, and Mechatronics Engineers. The \"Digital Manufacturing and Industry 4.0\" course is intended for those who want to comprehend and... more
The Information Systems Foundations specialization provides an immersive experience into software development and information systems across four courses. Designed to progressively build from basic... more
This guided project, Flask for Beginners: Creating an Application, will help a beginning Python programmer who is looking to use Flask to create and launch a web application. In this 1.5-hour long... more
This course introduces the field of digital health and the key concepts and definitions in this emerging field. The key topics include Learning Health Systems and Electronic Health Records and... more
This is a self-paced lab that takes place in the Google Cloud console. Continuous Data Replication from Cloud SQL for MySQL to BigQuery using StriimCreated by: Google Cloud more
Powered by
