Sustainable Agri-food Marketing
About this Course
The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model. Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.Created by: Doane University
Level: Intermediate
Related Online Courses
Are you an engineer, technology innovator or just curious about the rapidly evolving landscape of what’s possible in the 4th Industrial Revolution? Learn through a series of case studies how to u... more
Did you know that most people believe they’re better listeners than other people think they are? Research proves this as well as the fact that outstanding leaders have exceptional listening s... more
Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business. You will learn about the digital... more
When you immerse yourself in the context of the user, you can uncover pain points and find opportunities for improvement or innovation not always evident to your audience. In this course, part of... more
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts... more
Powered by
