Social Media & Content Strategy Manager

Are you passionate about clean skincare and the farm-to-table lifestyle? Do you have a deep understanding of skincare products and their ingredients? If so, we want you to join our team! We're looking for a talented individual with proven experience in copywriting and content creation across multiple social media platforms.

Skincare experience is a MUST.

As our Social Media & Content Strategy Manager, you will:

• Create engaging short-form video content for organic and paid media, aligning with our brand's goals and driving growth on TikTok and Instagram.
• Develop and execute social media strategies to boost brand awareness, increase engagement, and foster consumer loyalty.
• Manage daily content publishing across Instagram, TikTok, and other social platforms, contributing to content ideation, creation, and trend adaptation.
• Enhance audience growth and engagement on Instagram and TikTok, ensuring our brand achieves top performance in the beauty industry.
• Cultivate relationships with our beauty community by collaborating with influencers, creators, and brand partners to amplify our message and reach.
• Analyze the success of social media initiatives through key metrics (engagement, account growth, impressions), optimizing content strategies as needed and providing detailed monthly reports.
• Stay up-to-date with beauty industry trends, pop culture, and social media best practices, identifying creative opportunities for engagement.
• Oversee communication, timelines, and deliverables across creative teams and external partners, supporting product launches and marketing campaigns.
• Work closely with the marketing team and collaborators to ensure our content strategy aligns with brand values and brainstorm innovative ideas that resonate with our beauty-focused audience. Experience with influencer marketing is a plus.

Who You Are:

• 5+ years of experience in content creation within agencies, studios, or in-house teams.
• Proficient in photography, videography, and editing, with a focus on delivering high-quality visuals.
• A natural storyteller, utilizing visuals to evoke emotion and create resonant content.

You Possess:

• A keen understanding of internet, pop culture, and visual trends.
• Exceptional taste and attention to detail in your work.
• Deep knowledge of the beauty, fashion, and lifestyle video landscape, including strategies for effective social media engagement.
• Strong communication skills, able to take creative direction and execute concepts creatively.
• Expertise in frame composition and proficiency with studio tools and techniques.
• Excellent verbal communication skills for articulating and documenting creative concepts.
• A curious mindset with a passion for continuous improvement.
• A bold, innovative mindset focused on growth and exploration.

Salary: $85,000-95,000