Applying Data Analytics in Marketing
About this Course
This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.Created by: University of Illinois Urbana-Champaign
Related Online Courses
This course offers a proven framework for crafting and delivering impactful presentations. In the professional world, academic settings, or public life, we\'re frequently asked to \"share some... more
The connections between the disparate locations, myths, and traditions found in nineteenth-century American literature. The historical turning points involved in the production of an American... more
In this Specialization, we will investigate, prevent, and resolve JavaScript-related attacks and learn how to build safer JavaScript applications. JavaScript is a fundamental technology for... more
This is a self-paced lab that takes place in the Google Cloud console. In this lab you will learn how to use Table Explorer and Data Insights with Gemini in BigQuery.Created by: Google Cloud more
The course teaches engineering scholars how to improve their communication skills, based on theory, examples and practical exercises. Topics include basics of rhetoric (how to be clear), basics of... more
Powered by
