About this Course

Generative Artificial Intelligence (GenAI) is revolutionizing the sales process, offering sales teams new ways to boost productivity, efficiency, and impact. By leveraging powerful language models and other AI-driven capabilities, sales professionals can streamline workflows, personalize customer engagements, and uncover data-driven insights to drive better results. This course is designed for sales managers, account executives, aspiring sales development representatives (SDRs), and sales operations specialists looking to integrate GenAI tools into their workflows, enhance productivity, and drive innovation in their sales processes. Learners should have a basic understanding of sales concepts and workflows, familiarity with common sales tools and platforms like CRM systems, and some exposure to sales-focused analytics. An open mindset towards new technologies and a willingness to experiment with GenAI tools are also essential. Whether you\'re a sales leader looking to guide your team towards more efficient, data-driven practices, or an individual contributor seeking to future-proof your skills, this course will start you on the path to unlock the transformative potential of GenAI in sales.

Created by: Coursera Instructor Network