CMU Classifieds>CMU Online Courses>Building Your Career in Music: Developing a Brand and Funding

Building Your Career in Music: Developing a Brand and Funding

About this Course

This course shares practical tips and strategies to help you take your first step into launching a successful music career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. We will start by laying the foundation as a professional musician by defining your identity, vision, and intention as a new artist. Then, we will focus on building your brand and fanbase, developing business partnerships and recording your own music. Finally, we will look at the business side of music production and develop a crowdfunding campaign. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

Created by: Berklee College of Music

Level: Introductory


Related Online Courses

This course, the first in a comprehensive series on China, introduces you to the history, geography, and culture of the country. Time, space, and identity — enduring issues in Chinese history —... more
Religion gilt als Privatsache und ist trotzdem an vielen Stellen in der Öffentlichkeit sichtbar. Religiöse Institutionen treten als gesellschaftliche Akteure auf, die ihre Anliegen kommunizieren m... more
En un lugar de la UAM, cuyo nombre merece recordar, habita la España de El Quijote. Un espacio en el que su monarquía creó el primer imperio global de la Historia. Un tiempo, entre los siglos XV... more
Humanities in Focus guides learners to explore and answer three fundamental questions 1. What is Humanities? 2. Why Humanities Matter? 3. Why Humanities matters to Me? In each learning sequence,... more
La psicologia della personalità cerca di spiegare il perché dell'azione umana, e come le persone mantengono una coerenza e costanza nel modo di agire. Questo corso indaga i principali temi t... more

CONTINUE SEARCH

FOLLOW COLLEGE PARENT CENTRAL