About this Specialization

Organizations need a systematic approach to define their purpose and focus at all levels, maximizing value creation and delivery. Product management practices offer this discipline, ensuring teams constantly evaluate who they\'re building for, what to build, and why. This approach aligns limited resources with high-value opportunities and customer needs, increasing product success. The certificate program builds on these principles:\\n\\nDeep understanding of customer needs for a single product throughout its lifecycle. Expanding to related product offerings, envisioning diverse product portfolios using Lean principles. Building a Product Enterprise - its concept, benefits, and implementation.\\n\\nThis certificate teaches how to build a product enterprise through lean product portfolio management, applying core lean principles to create scalable internal alignment. The goal is to continuously uncover and deliver high-value opportunities in a customer-centric business model.

Created by: University of Maryland, College Park