About this Course

This course was created to guide aspiring and active startup entrepreneurs and corporate innovators that feel... Overwhelmed by the tasks of creating a new venture Frustrated with finding the right team at the right time Disappointed by the widespread failure of bringing good ideas to market It’s common to desire... Innovative approaches and tools to help create a startup company or corporate venture Intelligence on what customers really want, and are willing to pay for Insights on the big picture of crafting a startup company, and how the puzzle pieces fit together This course will help you to... Understand the theory and practice of value creation Determine how to build the right team for your startup company or corporate venture Avoid wasting time with startup ideas with limited commercial potential Raise the right financial capital at the right time for the right purpose By the end of this course, you will be positioned to... Effectively design value propositions that directly align with your target customers’ interests Assemble and lead an well-comprised team to produce results that create value for your customers Pursue big ideas that really matter to customers Craft a financial model that minimizes risks and maximizing your success

Created by: University System of Maryland,The University of Maryland, College Park

Level: Introductory